I have a busy day today, but I have been thinking on a subject lately — namely, why do certain posts keep turning up over and over again in my stats? Some of my posts pop up, get read, then disappear again, while others keep getting hit a few times a day. What’s the difference? Why do some posts have this long tail? I thought I’d go over them and think it over.
The first and most obvious is The Weight of History in Warhammer 40,000, which looks at the way in which this game uses history to create a certain aesthetic and how that aesthetic has changed over the years. I know why this one is popular: it got noticed by a couple of 40K blogs and went from there to the Warhammer 40,000 subreddit. This is by far the most popular thing I’ve ever written, and it’s basically because I wrote it about a popular subject.
Similarly, the Archaeological Themes in Skyrim series seems to occasionally be picked up by Skyrim fans on Tumblr or similar.
But the other popular ones are a little less obvious.
Ancient History, Conspiracy Theory and Hip-Hop is a weird one. In it, I mention that a Google search provides very little information about one of Vinnie Paz’s conspiracy theory references — in fact, it mostly just produces baffled Jedi Mind Tricks fans wondering what on earth Paz means. My suspicion is that this post is now relatively high on the search results for that same topic — so if you Google Paz’s line, you get me pointing out that there isn’t much information if you Google Paz’s line.
Viking Hats Through the Ages has been super-popular for some reason. Not sure I get this one.
Movie Monday: The Viking (1928) has been the most popular of my Movie Monday posts. I think, again, that this is because there has been relatively little written about this film compared to some of the other ones I’ve reviewed. Although most movie Monday reviews do have a pretty good trickle of views months into their lives. Which I suppose means that “Sign of the Pagan review” is a search term for someone.
I think the conclusion I can draw from this is that if I want to have a post be popular, I need to write either about something very, very popular or something very, very obscure.
Not that I care! I only benefit from this blog, other than in ego terms, if someone decides to download my ebook after reading it (more formats coming soon once I remember to remember to do it). I’m just curious about what makes a post long-term popular. Rest assured that if I were aiming for a mass market I would have … done something completely different.